Hamish Morrison Galerie

Profil

Hamish Morrison Galerie is pleased to present "Diktatur", its second solo exhibition by the Berlin -based Dutch painter Ronald de Bloeme (*1971).
With an army of billboard-sized works of equal dimensions (220 x 350 cm) de Bloeme questions media strategies and the content of the information found in contemporary visual sign systems, as used in advertising and the packaging industry, reflecting on the absolutism of today`s communication processes.

In an era in which imagery is increasingly superseding language, de Bloeme analyses the origin of signals and the components of their persuasiveness. How do producers of visual language manage to manipulate neutral form and colour in a way that they induce a subconscious process of identification for the largest possible number of individuals of a specifically defined target group? To what extent does red next to white evoke a flag or the packaging of a chocolate bar?

Through appropriation, deconstruction and manipulation using a computer Ronald de Bloeme transforms image templates of our consumer society. He censors existing text and eliminates any figurative references, creating a pure geometric language, which he again combines and distorts into arresting compositions. These are then transferred to canvas with competing colourful layers of high-gloss and matt enamel paint. The resultant expansive surfaces capture our attention through the combination of colour and use of various techniques, with a suggestive impact analogous to the original advertising medium's intention.

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