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Quickreport on Andreas Gursky - Example with explanations

Attention - Standing - Fame - Reputation

Trying to measure the attention, the standing, the fame or reputation of an artist in numbers and build a ranking was forthe  first time the idea of the journalist Willi Bongard and his art compass in the 70s, with which he earned a lot of laughter first, but gained positiv international recognition after a while. The Art Compass is still published today by the magazine "Manager Magazin" and Bongards widow Linde Bongard-Rohr.

Meanwhile, there are several rankings based on more or less objective data and scientific formulas, in particular Georg Franck's "economy of attention", Carl Hanser Verlag, Munich, 1998: "The resource attention has become scarce, scarcer than the money ". This is the bases of Art Report. The database currently consists of approximately 37 000 artists, 6.000 exhibitors and 40,000 exhibitions and also the networks behind the artists with gallery owners, curators and collectors.

Quick Report: Networks, price factor, PAR, liquidity, etc.

In addition to the Free Report with facts like the AR points and rank, the figures of the Quick Report shows the market ability of representative works of the artist, previous market presence in actions (number of auction sales) and the so-called fair rate. The fair rate for example is the share of the global attention that goes back to participate in leading art fairs. The higher these two ratios are, the higher you can estimate the ability on the market, and the chance for collectors selling items on the secondary market.

The price range is calculated by the auction results of the 30 or top 50 works of the artist.

Finally, Art Report developed a new method  to estimate the price competitiveness of representative works of recognized or emerging artists. The starting point is the so-called price factor (price / (height + width + depth in cm) calculated by Art Report from as recent auction results for representative works there. The more auction results, the more reliable can calculate a current price factor - if possible in each case for the years qb 2004th

If no or not enough, many auction results came about, current gallery prices are quoted. However, being taken into account that the price factor is usually located in the primary market higher. Exceptions prove the rule.

Subsequently, the price factor set in relation to:

1st the quality of the galleries that represent the respective artist or the artist, ie active marketing activities and maintain links with most influential museums, collections and curators, and see ranking number "web galleries".

2nd the quality of the collections in which the artist or the artist more or less important works are represented. see point rating "system collections".

3rd in the years since 2004 in the international exhibition industry generated attention through solo shows and participation in group exhibitions - the so-called AL-points. More recent exhibitions are more important than long ago.

4th For all of these factors resulted in the Price-Attention-Ratio (PAR 1), which is usually much lower than the price factor, this quasi adjusted or relative. In PAR 2 is added as an adjustment factor is the so-called U.S. rate, ie the share of world attention, the US-American origin. In PAR 3 PAR 2 is finally re-adjusted for the share of the library network of the United States.

Play edition graphic, or multiples for the work of the artist an important role in the relevant Qeuvre are also price factors and PARM determined.

 

Meaningful this be calculated PAR especially in comparison to the work of artists of the same art form with a similar standing.

 

 

What is the difference between a Free and Quick Report?

In addition to the information in the Free Report intended to provide information to auction and market ability of the artist and the price range of works in the shops or at auctions. The Quick Report also contains a data-driven assessment of value for money and the potential value (price / Attention-ratio) of representative works of the artist or the artist. Reports are offered primarily by artists who have already developed a certain standing in the international art world.

Where does the Attention Price Ratio?

 

Attention The price ratio is derived from the analysis method of stock analysts, the value for comparison of different companies a so-called P / E (price / earnings ratio), or use PER (price / earnings ratio).

What PAR has to do with the true value of art?

 

Nothing, however, allows an estimation of the price competitiveness of artworks of different artists, if their work is at all comparable (peer).
 

How is the calculated Attention Price Ratio?

Based on a complex formula that takes into account the time factor of the exhibitions, the importance of organizers for the standing of a / an artist etc..

What is Gallery Network (s)?

 

 The gallery network defines the weight of a / an artist galleries representing the international art world. Factors such as location, trade fairs, web presence, the quality of publications and collaborations are incorporated in it.

 What is the difference between unique and multiple?

 A unique piece is very unique, it is a multiple-or more often. For photography or sculpture is called in short runs (about 6 bis.) nor unique. There are leaves and sculptures with "unikatärem" character, sometimes also called monotypes, if they were processed manually or mechanically different.