Measurement of the potential value of contemporary art
Art-Report deals with the logic behind the market for contemporary art. Art-Report analyzes the potential value of art and represents a large portion of this information on the Internet.
Who in the collection of the Museum of Modern Art (MoMA) in New York, has sort of Mount Olympus in the art operation. Likewise, it is equal to a knight blow when the MoMA an artist or a solo exhibition dedicated Retrospective. Worldwide increase the attention for this artist at the announcement of the exhibition - and shortly thereafter climb usually the prices for his works. This is the so-called economy of attention, the long-term relationship between the marketing of an artist and the prices on the art market postulates. That goes from this ranking. It tries to make the presence of an artist on the market both quantitatively and qualitatively to measure and assess and beyond the potential value of contemporary art to be determined.
1. Factual attention, or presence exhibition: an exhibition at the MoMA is due to a ranking of the art world attention in the highest scoring rate. Here are museums like the Pompidou Center in Paris, the Kunsthalle Zurich, the Tate Modern in London or the National Gallery in Berlin. In addition, participation in biennials and festivals play a role, as well as individual and group exhibitions in galleries and Kunstmesen.
2. Potential attention: The potential attention reflects the quality of the marketing network of an artist again - or even the chance of future attention, or the Standing produced continue to improve. It consists of the presence of him or her representing galleries at fairs and gallery locations together. Although not the quantity of the galleries is crucial, but the quality. ART REPORT evaluate these networks in the form of points for each gallery, and collector network. The sum of potential factual and attention results in the overall ranking.
I. Exhibition presence or Attention Points: The exhibition points (AL-points) are derived from the participation of an artist in individual or group exhibitions of the aforementioned art sites. The relevant paragraph was scoring with 10 in a solo exhibition multiplied in group exhibitions with 10, 8, 7, 6, 5, 4, 3, or 2 - depending on the number of participating artists. If a group exhibition of an influential curator or an influential curator put together, there is an additional point. The highest rating is 10 times 20, equal to 200 points. In addition to the 12,000 evaluated exhibitions in 1600 Museums, art galleries and other non-commercial institutions of the years 2004 to 2007 were more than 8,000 exhibitions in galleries evaluated approximately 1,000 - and their presence on the seven most important exhibitions of contemporary art. Depending on the importance of the gallery, the exhibitions with scoring points 1-9, which in turn according to the above principle, be multiplied. The highest rating here at 9 times 10, equal 90th The sum of the individual exhibitions are the ARTLOGISTIGS points for each year.
II network with galleries, curators and collectors, or network points connecting points to galleries and curators: The network has a gallery - in addition to the quality of the Oeuvres ultimately - a great influence on the resonance of an artist or an artist in the art. Who also on the leading art fairs is present draws the attention of many interested parties at the same time on it. Collection points: Who, for example, in the collection of the MoMA is represented, receives 100 points, so the scoring point 20 multiplied with 5th So far nearly 950 collections have been evaluated. Also indirectly influence the flow of the collectors in the ranking, because these works of art in their own museums or exhibit to public museums and institutions to borrow, which in turn enhances their sometimes very elaborate exhibitions can play. For the price of relevance is also known as the U.S. quota to the collection points and ART-REPORT-points, especially because American collectors and collections on the international art market, setting the tone. The larger this U.S. failure rate, the greater are the chances of appreciation.